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“Improving Trust Between Physicians and Administration”
Speaker: Brian D. McCarthy, Director Neurosciences/Surgery Services, MidMichigan Medical Center Midland
Cost: Complimentary, sponsored by Wellbe
Watch the recording or download the slides.

brianmccarthyMidMichigan Health is a four hospital health system located in the Central portion of the Lower Peninsula. I am responsible for operations of both Neuroscience and Surgical Services. As such, I am accountable for the overall contribution of the service lines to the organization. Prior to taking on my current role, I was a Physician Liaison for the Gamma Knife center, which is one of three within the entire State. I was able to increase the referrals from 9 per month to 20 per month. I spent 15 years in the Pharmaceutical Industry in various roles. My entire career has been one requiring the ability to communicate well with physicians as well as with administration. Within our health system, it has been a challenge to move the Neuro and Surgical Service programs forward. This is due to a clear disconnect between Administration and the Providers. Recently, I have begun a process of working with both sides of this equation with some great success. My goal is to share with everyone the ideas that have worked to bring both sides to common ground and ultimately grow the programs.

MidMi_2c_vAt the end of this presentation, participants will be able to:

• Identify the key issues that need to be addressed from Administration as well as from the Providers
• Develop a communication strategy that will open discussion
• Begin to build trust through example
• Understand the difference between a “smoke screen” and a true issue
• Become the conduit to facilitate change within the system.